Commercial Work
"Blue Smoke"
USA, 2025, 5:10
"Blue Smoke" by Lace for Leisure (Music Video)
Official Selection, DePaul Premiere Film Festival, 2025​​
Dom's Kitchen + Market
USA, 2024, 00:45
Spec Ad for Dom's Kitchen + Market promoting it as not just a grocery store, but a place for community
"The Next Classic"
Budweiser Whiskey Mock Campaign
Strategy
Budweiser is "The King of Beers", not the king of whiskey. Budweiser is a highly established and beloved beer brewery, but they aren't necessarily known for experimenting with new products and hard liquors. We need to get 25-35 year old Budweiser drinkers to start drinking Budweiser Whiskey by positioning it as a classic, familiar, approachable whiskey for elevated nights from a trusted brand. By positioning the new product as a familiar, All-American whiskey from a legacy brand, we can alleviate any hesitancy from loyal customers. We can be the entryway whiskey for many beer drinkers who are starting to age up into more sophisticated palettes.
"Every Student Has a Story"
Google Gemini Mock Campaign
Strategy
Many teachers don't fully understand the ways AI can be used in educational spaces. It is common thought that AI encourages cheating, but when used correctly, it inspires curiosity and creative growth. For this campaign, our goal was to get elementary school teachers to use Google Gemini's multimodal AI tools by showing them the ways it can spark positive growth and creativity instead of laziness and cheating. We focused on the creative and storytelling elements of Google Gemini to show how it can be used in schools specifically to encourage curiosity and allow students to take their ideas to new places.
